After a busy 5-day holiday time covering Thanksgiving, Black Friday and Cyber Monday following Christmas, which is also an example of the most popular occasions celebrated by shopaholics as well as the e-retailers.
The last week of the year carries the immense potential to add huge revenue to your online market. Adding a point to this statement, the previous year’s Christmas retail sales captured approximately $719.17 billion in the UK.
In this section, We have put forward 8 Best Christmas Marketing Ideas that you can see to adapt to your online business for a successful Christmas campaign.
1. Add a Christmas Touch to Your Brand
Your Brand appearance should go hand-in-hand with the holiday feeling. When one holiday nears a close, you need to develop the interest for the next one. Let the customers’ desire be on the same track. Do not let the festival feel fade away.
Begin by customizing the color of your website to something red and white. Go for Christmas hats, bells, lights, Christmas trees next. Every time a visitor arrives on your website, it should give them a joyful Christmas feel and add a glow to the shopping mood.
Get your website cover banner set to catch the Christmas holiday mood. It should quickly grab visitors’ attention. Display your Christmas sales on the banner to make your visitors aware of the Christmas deals.
Christmas Marketing would be useless if you do not restyle your social media accounts. Fix a Christmas theme for your social media pages by having a Christmas-personalized profile picture and cover picture.
These are a few of the basic Christmas marketing ideas.
2. Introduce Christmas Gift Cards If You Do Not Have It Yet
Digital Gift Cards or e-gift cards are the shoppers’ first gift choice when the holiday season and attach a huge sum to your revenue, simply because they are comfortable, easy to buy, and time-saving.
People are seen scratching their heads when it comes to accepting gifts as they are encircled by multiple gift ideas. And there is constantly the uncertainty about the receiver liking the gift.
Gifting one or two persons can, however, be managed but when the numbers are high, digital gift cards manage to be the best option, and this is why Christmas-themed Gift cards would be one of the best Christmas marketing ideas.
No more wastage of time in hunting for tons of gifts. Get a gift card for your loved ones and give it to their email address within no time. Recipients are also delighted to receive gift cards as they can purchase whatever they want at their own discretion. This is the cause why most e-retailers have added a Gift Card section on their store/website.
Believe me, Gift cards prove to be extremely beneficial in expanding your sales. If you do not have a Gift Card section yet, add it now.
Webroot Technologies offers the Gift Card Manager module for WordPress, PrestaShop, OpenCart, Magento, and Magento 2.
3. Leverage Web Push Notifications
Well and good, if you are having a mobile app for your enterprise and using app push notifications to reach out to your customers. In case you don’t, Web Push Notifications would go up for an ideal Christmas marketing idea.
Web Push Notifications enable you to communicate with your subscribers in real-time even if they are not already on your website. They assist you to keep your customers updated about the trends and promotions on your website.
Ask your users to subscribe to your Christmas updates to receive enticing offers regarding the Christmas sale.
Web Push Notifications module, by Webroot Technologies, lets you use the communication power to publish a flash sale, product price alert, product availability alert, etc. The module is available for WordPress, PrestaShop, Magento, and Magento 2.
4. Create a Christmas-Themed Video
Continuing to the list of Christmas marketing ideas would be creating a Christmas-themed video.
If it suits your budget, prepare a video to boost your brand awareness. Make certain it is not overly promotional else people would likely skip it. Put it short, creative, engaging, and a bit entertaining.
Post the video on social media platforms and advertise it using social media ads. If users like your content, your video could go viral overnight and you cannot even imagine the limelight it will generate about your business.
Your followers’ count would catch up with the rate of a bullet train. You would begin getting higher engagement. To put it directly, it will gradually endorse your brand without even a brand ambassador.
But it is not that straightforward. Creating such a video requires time, effort, and out-of-the-box thinking. If you want to capture people’s consideration, you need to do something worth it.
5. Start Sending Christmas Specific Emails
Your subscribers may not pay much regard to the rest of your emails of the year but they will certainly try not to miss any of the mail notifications during the festival season because they know it is that moment where they can foresee some exciting offers from Brands.
Use this to your benefit. Start assigning out emails to your customers at regular pauses but do not be too frequent. Develop the affair slowly inside the customer and avoid being promotional every time. You need to make your customers know how they can get profited from your Christmas offerings.
Find the precise time when most of your subscribers are active to open the emails. Create a catchy subject line that triggers the user to scan the inside content. Do not scream just Sales, Sales, and Sales!
6. Offer Gift Packages
People would pay huge bucks during the Christmas sale and present gift packages would be an effective Christmas marketing idea.
Inspire people to spend more by offering them product packages. Not only it improves your average order value but also helps in marketing out those items which are otherwise purchased rarely by customers.
For example- You can propose 3 pairs of shoes with different colors at a slightly lesser combo value than their individual cost. Now even if the view is not much impressed with 1 color, he would probably show the desire to purchase as he would be getting it in a package with 3 different colors. The prospect would have not purchased it, in special.
7. Run a Christmas Themed User-Generated Content Campaign
How about inviting people to share their Santa stories? Or asking them to share a picture carrying a Santa Claus dress or clicking a photograph with the Christmas tree? And then gifting them something special for this purpose. Doesn’t it seem like a great Christmas marketing idea?
Well, it is. User-generated content campaigns make a large way to spread the word about your brand. In fact, it is one of the best forms of word-of-mouth selling.
Apart from this, you can also start a campaign where you ask your clients to post a picture of what they bought from your store on the Christmas sale. Tell them to use a particular hashtag and tag your brand. In return, you could provide them with an exclusive offer or some gift vouchers to the champions.
8. Be Active on Your Social Media Pages
There is no marketing plan today that does not include social media, the same goes for Christmas marketing.
Social media has become a vital stage for Brands to boost their brand visibility, acquire new customers and drive higher conversions. But it doesn’t happen by just uploading posts. You need to develop a friendliness with your audience and it would develop only by regularly communicating and engaging with them.
Try to plan a fun-filled Christmas atmosphere around your audience. Persuade them to like, react, or comment on your posts. Again, avoid posting promotional material every time. Reply to your followers’ comments, solve their questions. The more the engagement, the higher the influence.
Also, do not post the same set of posts on every floor. A few can be okay but copy-pasting every post would apparently bore your customers. Have different posts for different platforms like Facebook, Instagram, and Twitter.
The Bottom Line
That’s it! We found these 8 Christmas marketing ideas to be most profitable for online businesses, though not every point mentioned above would be suitable for all business types.
Christmas is persisting to arrive soon. Make the holiday count and while you plan for the Christmas marketing, do not overlook keep these ideas for New Year as well, which would take place immediately after a week.
If you have some other Christmas marketing ideas or strategies, feel free to add in the comment below.