Effects of Bad Website Design on SEO

Effects of Bad Website Design on SEO is highly considerable. Search Engine Optimization and web design go hand in hand. SEO is undoubtedly one of the major aspects for any business for its digital presence, but many people don’t realize that SEO works well with a good web design. Often many businesses only think about SEO when they have their website designed or redesigned. Unfortunately, these sites lack the digital marketing front and Search Engine Optimization . If you are also not getting desired results from a webpage such as decreased bounce rates and increased conversion, it’s time to evaluate the website design.

What is Considered as Bad Website Design And How It Effects On SEO?

User experience is vital for quality SEO. A poorly designed website is less likely to grab visitors’ attention and make them complete an action such as joining a mailing list or buying a product. If the web page loads slowly or is difficult to navigate, around 95% of visitors leave the page within seconds. While the designing trends keep on changing, a few basic components remain evergreen. These are:

  • Clean layout
  • Easy to follow navigation
  • Industry-appropriate design
  • Compatibility

Common Web design Mistakes which effects Search Engine Optimization.

The most common mistakes web designers and businesses commit are:

  • Designing a website without a clear message.
  • Using different and too many elements that overlook the site’s purpose. 
  • No mobile optimization
  • Lack of links and simple navigation
  • Un-clickable buttons and unreadable text.

How Bad Web Design Affect SEO and How it is a ranking Factor ?

The importance of website design in today’s world cannot be underestimated. It plays a vital role in the overall digital marketing strategy. There are many factors of website design that can affect SEO.

  • Difficult Navigation

The main problem that comes with a bad web design is navigation. If your website is not well-designed, odds are, your visitors may not be able to access the web pages of your site. Dropdown tabs may not properly drop-down, and some buttons may not function well. When visitors are unable to access the pages of your site, your SEO will be hurt. It is because difficult navigation results in fewer visitors and traffic on your site. Even in a few cases, visitors won’t be able to navigate links as they are broken due to a lack of proper maintenance. 

Effects of Bad Website Design on SEO

Content is an essential aspect of SEO and web design marketing strategy. But with poor website design, your content becomes inaccessible, especially for mobile users. Even if users access your content through desktops, it doesn’t mean they will have the same experience on mobile. If not optimized, content may appear too large to fit the mobile screen or appear broken apart. In a few cases, poor website design makes content inaccessible due to poor ad placements. For any website, ads are the lifeblood. However, you can’t put ads anywhere you like without proper planning. If not planned well, ads can block off a part of your content. This also increases the bounce rate as people are unable to see your content. 

When UI and UX is not good it experiences high bounce rates with their visitors. Basically, bounce rate is the statistic that determines how long a visitor stays on a website. A high bounce rate denotes less time a visitor stayed on a site. This usually happens due to bad website design while link building. So, when a visitor clicks on the link, you want them to return to your site to finish reading your content. However, with bad design, your visitors will go to your competitors’ websites and skip to revisit your content. Instead of opening a different tab, mostly links restore the current tab visitors are on. Unless they are reminded to go back, they forget about your site. 

Best Ways to Fix Bad Website Design for SEO

When it comes to the benefits of web design from an SEO perspective, there are many. A good website design with proper SEO can do wonders for your business. In case, you have a bad website design, you can fix it by following the below-mentioned ways.

Use a Responsive Web Design

Effects of Bad Website Design on SEO

If you want to avoid unreadable and inaccessible content on mobile, go for a responsive web design for your website pages. A responsive design optimizes your website in order to display the content that fits mobile’s screen and resolutions without any hassle. Remember, Google always favor responsively designed website as it helps the site to rank higher on SERPs. 

Reduces your plugins and other elements

Another common way Bad Website Design And Its Effects On SEO is by slowing it down. When a website becomes slow, it ranks at the bottom of the search results. The reason is that Google and other search engines like Bing, Yahoo, and more don’t want their users to find slow sites. The best solution to this problem is to speed up your website by removing unwanted plugins. The main reason your website slows down is due to too many plugins and other elements. When you remove them, you are making it load faster, which is a plus for your SEO strategy as well. 

Fix broken links

One of the most important things you can do to boost SEO and fix design is to fix broken links. Outbound links that are going out of your website help with SEO by boosting the credibility of links. So, make sure no links lead to broken pages. You can also fix inbound links ensuring the landing page does not take long to load, aren’t missing or broken, and make sure they contain internal links with relevant (anchor) text & keywords.

Hire The Best Web Design and SEO Experts

Effects of Bad Website Design on SEO

Whether you are looking to design a new website or redesigning your website, Webroot Technologies can help you with a web design important for SEO. As one of the most important parts of making a website more appealing, website design also ensures that your site receives the maximum visitors. With our team of web designers and SEO experts, we ensure to make your website design SEO friendly. If you are looking for a well-designed website that works well on Search Engines and helps you convert leads, get in touch with us today! 

Reasons you need to Hire the Best Digital Marketing Company

In the age of the internet, almost everyone has heard about ‘Digital Marketing.’ Be it a small business or a large enterprise, everyone uses digital marketing services to be on the top of search engine page results. Once you are ready to grow your business, your next step is to take on the project yourself or hire the best digital marketing company to manage your online marketing needs?

As a business owner, you have a set budget to spend. In most cases, outsourcing digital marketing services can be a lucrative investment. This blog is about the reasons to hire the best SEO company for your business marketing needs. So, let’s get started…

Digital Marketing

What is Digital Marketing?

Digital marketing, also known as online marketing, promotes business on the internet to attract clients and generate leads. There are different types of technologies and techniques used in this marketing, such as:

  • Search Engine Optimization
  • Social Media Marketing
  • Pay-Per-Click
  • Email Marketing
  • Content Marketing, to name a few

To make your digital marketing campaign successful, all you need is the best digital marketing company with years of experience and knowledge of the field. Without complete knowledge, you won’t be able to reap many benefits from digital marketing. Coming to the main topic, what are the reasons you need to hire a digital marketing company? Let’s have a detailed look.

Reasons to Hire the Best Digital Marketing Company

Undoubtedly, there are several reasons to hire the best digital marketing company to promote your brand. The following are the significant reasons to explore.

Vast Experience

Experience matters everywhere, and digital marketing is no exception. The team that makes up the best digital marketing company comes from different backgrounds. They bring all sorts of knowledge and experiences to the table, ensuring to improve your brand’s image on the World Wide Web. A good agency has a team with years of experience in various digital marketing branches. Thus, this is one of the main reasons you should hire a good SEO or digital marketing company.

Cost-Effective

Working with the best digital marketing agency is much more cost-effective than hiring an in-house team. That means fewer workstations, desks, and even office spaces. But when you hire a digital marketing agency, they make sure to provide the exact or even more work than any in-house marketing team. As a business owner, you can easily communicate through your desired medium- be it Zoom, Skype, call, or email.

Agility During Transition

From scope, execution to delivery of campaign or project depends on platform variables and consumer preferences. Because of this, you need to make some adjustments to your marketing tactics. As your project or campaign unfolds, it becomes necessary to implement different strategies. Here the best digital marketing company can help. With the combined experiences of team members, different marketing methods become easy to integrate. It enables them to respond accordingly to the needs of the agency in real-time.

Conclusion

When you choose the best digital marketing agency like Webroot Technologies, you can have peace of mind that they will take care of your marketing efforts without any hassle. With a team of expert digital marketers, the best SEO company ensures you can provide you the best experience to develop engaging rich marketing campaigns for your business success. Request a quote now and make Webroot Technologies your next Digital Marketing partner.

What is Search Engine Optimization (SEO)?

The mandatory practice of increasing the number and quality of visitors to a website by advancing the algorithmic search engine ranking result on certain keywords if you want your website to be noticed through popular search engines like Google.

On-page SEO

The change that we do on our website though is into On-page SEO like change title, description, content change, image& video optimization, how much of content, character limits, unique content, etc.

Factors

  • A website should be crawlable
  • User-friendly URL
  • Well-targeted content
  • Keywords Optimization
  • Website Optimization
  • Image & video optimization
  • Readability & user experience
  • CTR(Cost through rate)
  • Quality outbound links
  • Website structure

Off-page SEO

We did not make the change on our website, but for others that results in relation-building is off-page SEO.

Backlinking with other sites

  • Directory commission
    1. Most popular
    2. Locally relevant
    3. Industry-relevant
  • Social networking sites
  • Blogging
  • Blog submission
  • Article submission
  • PPT submission
  • Social bookingmarking
  • Image & video submission
  • Press release

Technical SEO

It is related to the non-content aspect of your website like best page speed, mobile-friendly tester, securing your website, etc. Follow Google guidelines & algorithms, slow but long-lasting process, good quality content, HTML optimization.

some aspects that need to focus

  • Update page experience
  • Crawl sites and look for any crawl errors
  • Fix broken internal and outbound links
  • Get rid of any duplicate or thin content
  • Make sure that URLs have a clean structure
  • Add structured data or schema markup

Is your web page mobile-friendly?

SEO Services

At Webroot Technologies, we practice increasing the quality of visitors to your website by improving ranking, focusing on google algorithm, and search engine results. Work on the various factors
For quality results -user-friendly URL, well-targeted content, keyword optimization, etc.

 

 
SEO Company in Chandigarh
Webroottech search engine optimization

SEO activities

  • On-page SEO-give you quality content for your website. All elements in the website are controlled.
  • Off-page SEO-build you a strong and popular backlink relation with other sites.
  • Technical SEO- best page speed, securing your website, etc.

The technique we follow for SEO

  • Website Designing(All element formatting)
  • Business Analysis(detailed understanding of the business )
  • Keyword Research (primary & secondary keywords)
  • Competitors keyword
  • Basic ON page factors
  • Advance ON page factor
  • Website speed analysis
  • Google search console
  • Backlink Analysis
  • Keyword tracking report