Looking for social media updates to leverage your online presence? Well, you are at the right place. Social media randomly surprises their users with the new algorithms for updates but don’t worry we have done the hard work for you. There are many updates by Instagram, Facebook, and LinkedIn in 2024, however, we have mentioned the features and algorithms that help you from a business point of view. Moreover, you can also find social media experts to handle your social media accounts for the best engagements and maximum lead generation. Webroot Technologies is one such digital marketing agency in Chandigarh that has brilliant social media minds to keep your account ahead in the dynamic realm.
Instagram Algorithm and Feature Updates 2024
- Instagram has come up with a feature “DM filter option”, enabling creators to filter messages from only ‘people you follow’.
- Instagram users now can add hashtags to up to 30 on posts & reels, and 10 on stories. However, the story hashtags may not be visible to the followers or story visitors. Moreover, the social media experts recommend using only 3 -5 hashtags for better engagement.
- Carousels within Reels is the feature Instagram is working on to bring to their users. It allows multiple photos and videos in a single reel post providing a more intricate way of storytelling to engage the audience. In this case, hiring a digital marketing agency in Chandigarh for content strategy would be worthwhile for your business.
- A new AI backdrop sticker feature of Instagram is in the works. It is the feature that will allow users to replace the background of any image in stories.
- Get Orders stickers are also being tested on Instagram to allow users to use Get Orders stickers on posts and stories to drive sales.
- The Instagram update says that feeding more and more posts and reels will make your account more reachable to new audiences. Users can emphasize carousel posts to improve reach. You may have noticed that when you see the normal post and you do not like or comment on it, next time it doesn’t show on your feed. However, let’s suppose somebody posted a carousel of 10 pics. In this case, if you don’t interact with it the first time, the carousel will reappear on your feed with a second numbered image, and likewise times, the number of pics are added to it. This increases the chances of users to interact with your carousels. Being a digital marketing agency in Chandigarh, we have seen its impact multiple times with increased impressions and interactions.
- Now if you have collaborated with some business or third party, but some dispute has happened and you want to remove their name from collaborators can now do so. Instagram now allows you to remove collaborators any time after posting.
- Launched new advertiser tools to create marketing material using genAI prompts
- Instagram Enabled followers to select which content, such as Stories, Reels, and posts they’d like to get notifications for.
- Now you can tap on the trending hashtags to get to the broader search results, rather than displaying a “Top Posts” feed. It means you need to work on hashtags more closely for better results.
- Instagram has also started showing the stories to the user’s feed for more reach of the users’ content.
- Instagram is expanding its test of longer Reels, allowing some users to upload videos up to 3 minutes long. This is a great update, so make sure to take advantage of it for your important Reels!
- Instagram is currently testing a feature allowing users to attach files to their direct messages (DMs).
- Now, Instagram wants its users to drive engagement and hence prioritize the shares over likes and comments. Users making share-worthy content can have more reach than the other content.
Facebook Algorithm and Feature Updates 2024
- Facebook is testing a new GenAI. This “Write with AI” feature will help users to get captions based on the prompts offered to it. Users can set an ideal voice tone for the captions using AI to curate captions with the emotional touch they want.
- Facebook now has enabled the linked history option to all regions which was previously available for a few regions only.
LinkedIn Brand New Features Updates 2024
Digital Marketing agencies in Chandigarh or any part of the world do not only focus on Instagram, facebook, or youtube but on LinkedIn too. Hence we have compelled some of the important new algorithms and features to you using which you can maximize your reach on this platform full of opportunities.
- LinkedIn has released dynamic UTM parameters for ad campaigns. Now LinkedIn users can analyze their ads to track performance with custom tracking elements in URLs.
- On LinkedIn now you can run sponsored posts to help brands or yourself generate leads. This will allow you to turn original content into lead-generation campaigns.
- LinkedIn is getting rid of creator mode and hashtags that users were using on their profiles to show their field expertise. However, users can make use of other creator features as it is.
- LinkedIn shared a tip for better reach and engagement saying that the CEO activity itself draws a higher interaction to the businesses.
- LinkedIn Premium Company Page is a subscription that gives businesses access to features to improve their online presence and engage with their audience. It was launched in June 2024.
- The app is testing the Premium Company Page Subscription with AI-assisted content creation.
- App is also looking to add new shortcuts to get to LinkedIn collaborative articles.
- LinkedIn is aiming to strengthen its relationships with publishers to enhance industry-specific engagement within the app. That’s a great social media update from LinkedIn!
YouTube Auto Language Dubbing Feature 2024
YouTube is going to facilitate its users and creators with the auto dub feature, which will soon be available. This feature will help the creators reach more users without any lingual distinction.
Webroot Technologies – Digital Marketing Agency in Chandigarh
Webroot Technology is the digital marketing agency in Chandigarh that provides SMO, SEO & other marketing services to its valuable clients. We have been in the industry for 10+ years with countless successful clientele. Everybody has realized the potential of social media for marketing and in the list if you want to grow faster, hire us and we will do what is needed to skyrocket your business success.