Encyclopaedia Britannica Sues Perplexity AI For Copyright Infringement

Encyclopaedia Britannica Sues Perplexity AI For Copyright Infringement

It’s a landmark case of the increasing conflict between legacy publishers and artificial intelligence firms that Merriam-Webster and Encyclopaedia Britannica Lawsuit Perplexity AI in the US. The suit claims that Perplexity’s AI-driven “answer engine” unlawfully utilizes, reproduces, and redistributes copyrighted material of Britannica without its authorization. This case may be a portent of more to… Continue reading Encyclopaedia Britannica Sues Perplexity AI For Copyright Infringement

Meta’s Big Shift: Fully Automated Ad Creation by End-2026

The online advertising market is changing at breakneck rates, and once again Meta is leading the way. At the end of 2026, Meta, the corporate parent owner of Facebook, Instagram and WhatsApp will launch fully automated ad creation tools that can handle anything from imagery and clips to copywriting, targeting, and budgets. The change has… Continue reading Meta’s Big Shift: Fully Automated Ad Creation by End-2026

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Deepfake Threats & AI Tools: Taming the New Frontier of Digital Forgery

Space is changing at light speed, and with it, opportunities and challenges are emerging. Among the most important threats to this age are so-called deepfakes threats – computer-generated video, pictures, and sounds that can be manipulated to convincingly mimic real people. Although AI tools in deepfakes can be creatively applied in movies, commercials, or textbooks,… Continue reading Deepfake Threats & AI Tools: Taming the New Frontier of Digital Forgery

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AI Site Builders Are Picking Up Speed: What Marketers Should Know

Call center worker uses AI technology on laptop to provide quick replies to common customer queries, close up. Customer service agent generates automated responses to clients using AI tech on notebook

The rise of AI-powered website builders is transforming the manner in which businesses build and maintain their online presence. Websites such as Wix, Squarespace, Shopify, and GoDaddy no longer merely offer drag-and-drop editing but are evolving into intelligent systems that allow brands to optimize, analyze, and scale in an era of artificial intelligence control. The… Continue reading AI Site Builders Are Picking Up Speed: What Marketers Should Know

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Google’s AI Mode Goes Global: The Future of Search is Here

In today’s fast-changing digital world, Google launched a revolutionary update: Google AI Mode, for its search engine, changing the manner in which humans navigate, engage, and perform activities on the web. New Features: Agentic AI Mode Now Live Globally Google has further opened up its AI Mode in Search to over 180 countries. Previously, it… Continue reading Google’s AI Mode Goes Global: The Future of Search is Here

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Rise of Generative Engine Optimization: SEO of the AI Era

The digital marketing landscape is undergoing its most drastic revolution in years with the advent of Generative Engine Optimization, or GEO. Search engine optimization has always been all about ranking content above on Google search results. However, with AI-based search engines like Google’s Search Generative Experience (SGE), Bing AI, and other conversational interfaces rapidly gaining… Continue reading Rise of Generative Engine Optimization: SEO of the AI Era

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Web Designing for Educational Institutes That Drive Admissions

In the present competitive education business, a website is not merely an online presence; it is the mindset teachers, parents, and even students carry about an institution. If you are in the business of running a school, college, or coaching center, your online presence becomes paramount when it comes to delivering credibility and boosting admissions.… Continue reading Web Designing for Educational Institutes That Drive Admissions

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Google’s AI-Powered Ad Tools Now Live In India – What Does It Mean to You

The Indian digital advertising landscape is set to enter a new and interesting era. Google introduced a robust set of AI-powered ad features at Google Marketing Live India exclusively for Indian marketers (The Times of India). Let’s demystify how AI-powered advertising tools in India impacts your business and how to ride these technologies at the… Continue reading Google’s AI-Powered Ad Tools Now Live In India – What Does It Mean to You

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Why Should I Repurpose Blog Content into Short Videos or Reels?

In today’s fast-moving digital landscape, publishing a blog post alone isn’t enough to maximize your reach. Readers are consuming content in multiple formats across various platforms especially short videos and reels. If you’ve been investing time and effort into creating well-researched blogs, repurposing that content into videos is a smart way to extend its value.… Continue reading Why Should I Repurpose Blog Content into Short Videos or Reels?

Top 5 Tips Mobile-Friendly Website Tips to Make Sure Your Website is Mobile-Friendly!

Let’s face it, most of us can’t recall the last time we had to open a laptop just to Google something. Whether you’re looking up a local chai shop, searching for a bus ticket online, or searching for a kurta to buy, you reach for your phone first. It’s because of this that mobile usability… Continue reading Top 5 Tips Mobile-Friendly Website Tips to Make Sure Your Website is Mobile-Friendly!

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