Learn Social Media Marketing

Learn Social Media Marketing

Are you looking for the best social media marketing course in Tricity?

If yes then you are at the right place.

Webroot Technology is here to assist. In today’s world, the demand for digital marketers is spiked as all the businesses are going digital. Here Webroot Technologies brings you a digital marketing course to prepare you for the best.

We try to bring course components to the knowledge by bringing students and faculty on the same page, to express the value of the course, and to set learning expectations for students.

Social Media Marketing Course Details

• Introduction to this course & social media
  1. Introduction to the course!
• Starting with the basics – Beginners
  1. What is Social Media and the broadening scope of Social Media
• Your Social Media Strategy
  1. Choosing your channels
  2. Introduction Social Strategy & the Social Journey
  3. Vision & Goals
  4. Final words on your Strategy
• Starting with the basics – Beginners
  1. What is Social Media and the broadening scope of Social Media
• Getting started with the social networks
  1. Facebook: the quick start guide
  2. Youtube: the quick start guide
  3. Twitter: the quick start guide
  4. Instagram: the quick start guide
• The Social Media Audit and Calendar
  1. The Social Media Audit and Calendar
• History of Social Media
  1. History of Social Media
• Social Media Content Marketing
  1. An introduction to content marketing
  2. The 5 Types of Content Marketing Content Marketing Do’s and Dont’s
  3. Content Planning
  4. Content Marketing for Customer Services
  5. Content Marketing for Recruitment
  6. Content Planning Template
  7. Case study: Red Bull
• Facebook – What you need to know
  1. Facebook: The Content Mix
  2. Scheduling Posts
  3. Creating Offers
  4. Post review function
  5. Moderation & age/country restrictions
  6. Page Messaging
  7. Call to Action Buttons
  8. Insights & Analytics
  9. Case study: Cadbury
  10. Case study: Innocent Drinks
  11. Case study: Air Asia
• Twitter – What you need to know
  1. Twitter: The Content Mix
  2. Privacy & Security
  3. Following & Tweeting
  4. Following Do’s and Don’ts
  5. Notifications
  6. Pinning Tweets
  7. Basic Analytics
  8. Case Study: Tommy Hilfiger
  9. Case study: Bonobos
  10. Case study: Oreo
  11. Case study: Sammy’s
  12. Case study: Cadbury
• Blogging – what you need to know
  1. Why blog and considerations
  2. Which platform?
  3. Creating a WordPress.com site/blog
  4. Content and frequency
  5. Optimisation
• Get your certificate