It’s a landmark case of the increasing conflict between legacy publishers and artificial intelligence firms that Merriam-Webster and Encyclopaedia Britannica Lawsuit Perplexity AI in the US. The suit claims that Perplexity’s AI-driven “answer engine” unlawfully utilizes, reproduces, and redistributes copyrighted material of Britannica without its authorization. This case may be a portent of more to… Continue reading Encyclopaedia Britannica Sues Perplexity AI For Copyright Infringement
Category: News
Deepfake Threats & AI Tools: Taming the New Frontier of Digital Forgery
Space is changing at light speed, and with it, opportunities and challenges are emerging. Among the most important threats to this age are so-called deepfakes threats – computer-generated video, pictures, and sounds that can be manipulated to convincingly mimic real people. Although AI tools in deepfakes can be creatively applied in movies, commercials, or textbooks,… Continue reading Deepfake Threats & AI Tools: Taming the New Frontier of Digital Forgery
AI Site Builders Are Picking Up Speed: What Marketers Should Know
The rise of AI-powered website builders is transforming the manner in which businesses build and maintain their online presence. Websites such as Wix, Squarespace, Shopify, and GoDaddy no longer merely offer drag-and-drop editing but are evolving into intelligent systems that allow brands to optimize, analyze, and scale in an era of artificial intelligence control. The… Continue reading AI Site Builders Are Picking Up Speed: What Marketers Should Know
Google’s AI Mode Goes Global: The Future of Search is Here
In today’s fast-changing digital world, Google launched a revolutionary update: Google AI Mode, for its search engine, changing the manner in which humans navigate, engage, and perform activities on the web. New Features: Agentic AI Mode Now Live Globally Google has further opened up its AI Mode in Search to over 180 countries. Previously, it… Continue reading Google’s AI Mode Goes Global: The Future of Search is Here
Rise of Generative Engine Optimization: SEO of the AI Era
The digital marketing landscape is undergoing its most drastic revolution in years with the advent of Generative Engine Optimization, or GEO. Search engine optimization has always been all about ranking content above on Google search results. However, with AI-based search engines like Google’s Search Generative Experience (SGE), Bing AI, and other conversational interfaces rapidly gaining… Continue reading Rise of Generative Engine Optimization: SEO of the AI Era
Google’s AI-Powered Ad Tools Now Live In India – What Does It Mean to You
The Indian digital advertising landscape is set to enter a new and interesting era. Google introduced a robust set of AI-powered ad features at Google Marketing Live India exclusively for Indian marketers (The Times of India). Let’s demystify how AI-powered advertising tools in India impacts your business and how to ride these technologies at the… Continue reading Google’s AI-Powered Ad Tools Now Live In India – What Does It Mean to You