Small business owners always look to take their businesses to the next level. To grow your business, small business marketing with social media may play a key role. With over 2+ billion active users on social media, it’s a great way to reach new customers and grow your business. To help you grow your small business through business marketing on social media, we’ve put together some tips you can use in your next campaign.
How to Grow Business with Social Media
These best small business marketing with social media tips have been built based on our research and expert experience, allowing you to quickly grow and scale up your small business.
#1 Stay up-to-date on trends
One of the best things you can do to grow your business is to stay updated with the latest trends about what’s happening in the digital world. Join groups, attend social events, and network with other people working in the same field so that you can stay updated on which consumers are using new channels. Read blogs, magazines, books, and publications about new technologies and innovations especially relevant to your business and industry. These things keep you aware of market conditions and will be critical in business marketing on social media.
#2 Watch the Right Metrics to Monitor Your Progress
Social media use is growing exponentially with time. Every month, there are more active users, especially on popular networks such as Facebook and Instagram. A better strategy is to define your goals, locate your audience, and analyze the right metrics for your business based on these factors.
You can rely on many resources for metrics, including Google Analytics, Facebook Analytics, page insights, Sprout Social, LinkedIn company pages report, Keyhole, Twitter analytics, keyword reports, Buffer, etc.
#3 Improve Search Engine Ranking
Many consumers visit your social media profiles and pages before heading to your website to better understand your brand and business before making a purchase. There should be appealing and good-quality content on your website, which leads to an improved search engine ranking of your pages.
More visits to your social media profiles will boost your ranking and improve your chances of appearing among the top-ranked pages. You can use free tools like Pro Rank “Tracker” to keep track of your ranking and grow your business through business marketing on social media.
#4 Actively Engage Your Audience in Relevant Ways
Although content is an essential aspect of social media marketing, it’s not enough to just post your content and walk away. One of the best tips to grow small business is to create content that excites, entertains, and simultaneously connects them with your business and products in a fun but natural way. That way, you can foster the relationships with your customers you want to build and gain the trust of your customers.
Some of the ways you can do business social marketing and engage with your audiences:
- Share user-generated content (UGC)
- Share relevant information
- Post polls and follow up with the metrics
- Ask and answer questions
- Comment on posts
- Address complaints and criticisms
- Show appreciation for customers
- Start and participate in live conversations
#5 Host a contest or giveaway online
One of the best ways to grow small business with social media is to create a contest or giveaway centered around your product or service. Make it simple and easy for people to participate in contests by using a form on your website. You can run this contest or giveaway on Facebook, Instagram, Twitter, etc. Ensure that the prize promotes your business. For ex: If a T-shirt is your prize, try to promote your brand through it in an engaging way.
Consider setting up a timeline with proper milestones so customers can see how they’re progressing through the different levels of the competition. Keep the participants updated about new entries and how much they need to do to qualify for the next level. For example, when a customer has five entries, tell them they need ten more to go to the next level to win a short prize.
#6 Share customer stories and value of your product in their life.
It is sentimental for your customers because they are emotionally connected to your product. That’s why sharing these experiences is an effective way to grow small business with social media. It increases traffic on your website and puts an excellent first impact on your new potential customers growing your business substantially. It will help your brand grow and tell your brand story, which is good for growth. If you have customers writing in, telling you why they purchased your product, what it means to them, or how useful they find it, those stories go a long way toward building trust and brand value with your community.
#7 Take advantage of paid advertising
Social media advertising is a cost-effective and fast way to drive traffic and increase comments on your website. Facebook ads, Twitter ads, Instagram ads, and Google ads are all great ways of reaching a broad age group of audience that might not otherwise come across your content. Targeting based on location, interests, demographics, and more allows you to reach the people most likely interested in your products and services.
You can use Facebook or Twitter ads and set up conversion tracking to see which campaigns work best for your goals. You can use tools like Google Analytics or Universal Analytics if you’re using Instagram ads to track how many users visit your site after clicking on an ad.
If you are looking for a professional paid advertising service, then look at Webroot Tech. We have years of experience providing cost-effective social media services that allow businesses to scale up effortlessly. Try us out today.
The most important thing to remember when trying to grow small business with social media marketing is that your business is like a living, breathing entity. One of the best ways to keep your company alive is to grow small business with digital marketing/social media marketing as a tool for marketing. Business social media marketing on Facebook and Twitter can help you stay visible and fresh in the minds of potential clients. You should also use other platforms such as YouTube, LinkedIn, or Google+ if they fit your company’s needs and budgets. It can seem overwhelming at first, but by breaking down the process step by step, you will see how business marketing on social media can grow your small business.